Privacy Policy

This Privacy Policy explains how Exitnine Limited collects, uses, stores and protects your personal information when you use Exitnine.ai, our website, app, platform, AI coaching tools, community features, events area, journal, calendar tools and related services.

Exitnine is an AI-powered coaching and self-development platform. It is designed to help users reflect, plan, track progress and build a more intentional life. It is not a medical, therapy, legal, financial or emergency support service.

By using Exitnine, you agree to the handling of your personal information as described in this Privacy Policy.

1. Who We Are

Exitnine is operated by:

Exitnine Limited
Company number: 17090094
Registered address: 71-75 Shelton Street, London, Camden, WC2H 9JQ, United Kingdom

For privacy questions or data rights requests, contact us at admin@exitnine.ai.

Exitnine Limited is the data controller for the personal information we collect and use through Exitnine.ai.

We have not appointed a Data Protection Officer because we are not currently required to do so.

2. Age Restriction

Exitnine is only available to users aged 18 or over.

You must not create an account or use Exitnine if you are under 18. If we become aware that we have collected personal information from someone under 18, we may delete the account and associated data.

3. What Personal Information We Collect

We collect personal information that you provide directly, information created through your use of Exitnine, and limited technical information collected automatically.

Account and Identity Information

This may include:

• Name
• Email address
• Password/authentication details
• Profile photo
• Bio
• Location or other profile fields you choose to add
• Account settings and preferences

Subscription and Payment Information

Payments are handled by Stripe. We do not store your full card number.

We may receive and store payment-related information such as:

• Stripe customer ID
• Subscription plan
• Payment status
• Billing period
• Invoice history
• Discount code or coupon usage
• Whether you are on a monthly or annual plan

Onboarding and Intake Information

When you join Exitnine, we may ask you questions about your goals, current situation, lifestyle, skills, habits, challenges, finances, ambitions and areas you want to improve.

We use this to personalise your coaching experience and generate more relevant guidance.

Exitnine Coach and Chat Data

When you use Exitnine Coach, we collect:

• Messages you send
• AI responses generated for you
• Chat history
• Context from your profile, onboarding answers and previous interactions where relevant

This allows Exitnine to provide ongoing, personalised coaching rather than generic answers.

Journal Data

If you use the journal feature, we may collect:

• Journal entries
• Optional entry titles
• Mood, energy, stress or emotional check-ins
• AI reflections or summaries generated from your entries
• Tags, prompts or patterns associated with your journal activity

Financial Information

If you use finance features, we may collect information you choose to enter, such as:

• Income
• Expenses
• Budget categories
• Financial goals
• Spending notes
• AI-generated finance reflections or suggestions

Exitnine does not provide regulated financial advice.

Affiliate Partnership Information

If you join or are attributed through the Affiliate Partnership, we may process your referral code, masked referral identity, membership plan and status, commission and payout history, tax confirmation, payout email, legal name, and UK bank account details. Bank details are encrypted before storage and are used only to administer affiliate payments.

A referring member may see a masked identity, plan, signup date, qualification status and commission associated with their referral. They do not receive your full payment details or bank information.

Health and Wellbeing Information

If you use health or wellbeing features, we may collect information you choose to enter, such as:

• Energy levels
• Stress levels
• Mood
• Habits
• Routines
• Sleep, exercise or wellness notes
• Self-reported wellbeing patterns

Exitnine does not provide medical advice, diagnosis, treatment or therapy.

Community and Profile Information

If you use community features, we may collect:

• Posts
• Comments
• Likes or reactions
• Connection requests
• Direct messages
• Circle memberships
• Public or private Circle activity
• Profile information visible to other users

Your profile may be visible to other Exitnine members. The information shown will depend on the profile fields you complete and your settings.

If a Circle is public, content may be accessible to Exitnine members. If a Circle is private, access will be limited to approved members of that Circle.

Calendar and Events Information

If you use calendar or event tools, including Google Calendar integration, we may collect:

• Calendar events you create in Exitnine
• Event titles, times, dates and descriptions
• Integration data needed to connect your calendar
• Event participation or access information

Connected YouTube, Instagram and TikTok Accounts

If you choose to connect a YouTube, Instagram or TikTok account to Engine Diagnostics, we collect:

• the name or handle of the account you connect, and the platform's ID for it
• your follower or subscriber count
• totals for the last 28 days, such as views, likes, comments, shares, saves, profile views and link clicks
• for TikTok, the view, like, comment and share counts of videos you posted in the last 28 days, added together
• access tokens that let Exitnine read these numbers, stored encrypted

Access is read only. Exitnine cannot post, comment, message or change anything on your accounts, and we don't collect your followers' identities or your private messages. We use these numbers only to show you how each platform is doing in Engine Diagnostics and to help your Exitnine Coach give you advice. We refresh them at most once a day, when you open Engine Diagnostics, while the account is connected.

You can disconnect an account at any time from Engine Diagnostics. When you do, we delete its access tokens straight away. You can also remove Exitnine's access from the platform itself: for YouTube at Google's security settings, and for Instagram and TikTok in each app's settings, where it lists the apps and websites you've given access to. If you remove Exitnine from Instagram or ask Meta to delete your data, we delete that connection automatically. To have the numbers we saved from a connected account deleted too, contact admin@exitnine.ai.

Connected Stripe Account

If you choose to connect Stripe to Engine Diagnostics, we read your payments and keep:

• your Stripe account's ID
• totals for last month and the month before: how much came in through Stripe after refunds, how many payments there were, how much of it came from subscriptions, and how many customers paid for the first time
• access tokens that let Exitnine read your payments, stored encrypted

Access is read only. Exitnine can't take payments, issue refunds or change anything in your Stripe account. We work the totals out from your payments and keep only the totals: we don't store your customers' names, email addresses or card details. We use them only to show you your income and sales in Engine Diagnostics and to help your Exitnine Coach give you advice, and we refresh them at most once a day, when you open Engine Diagnostics, while Stripe is connected. You can disconnect Stripe at any time from Engine Diagnostics, which deletes its access tokens straight away, or uninstall the Exitnine app from your Stripe Dashboard settings.

Our YouTube connection uses YouTube API Services. By connecting YouTube you agree to the YouTube Terms of Service, and Google's use of your data is covered by the Google Privacy Policy.

Dataroom Information

If you use the Dataroom, we may process:

• Folders, document and spreadsheet content you create
• Files you choose to upload, including their names, types and sizes
• Google Drive file links and metadata you choose to import
• Starred items, modification dates and Trash status

Dataroom files are private to your account unless you deliberately export or open them through a connected third-party service.

Google API Services Limited Use Disclosure

Exitnine's use and transfer of information received from Google APIs, including Google Calendar, Google Drive and YouTube data, will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Exitnine only uses Google data to provide user-facing integration features requested by the user, such as displaying calendar events, letting the user select Drive files, storing links to selected files, creating a Drive copy when the user chooses Export, or showing the user their own YouTube channel statistics in Engine Diagnostics. Exitnine does not use Google user data to train or improve generalized AI or machine learning models, does not sell Google user data, does not use Google user data for advertising, and does not transfer Google user data except as necessary to provide the requested integration, comply with law, protect security, or with the user's explicit consent.

Support and Communication Data

If you contact us, we may collect:

• Your name and email address
• The content of your message
• Support history
• Any files or screenshots you choose to send us

Technical and Usage Data

We may collect limited technical information, including:

• IP address
• Device type
• Browser type
• Operating system
• Pages visited
• Feature usage
• Log data
• Error reports
• Security and fraud-prevention data

We count steps on our public website, such as a page being opened or a plan being picked, to understand how people find us and where they drop off. This uses no cookies, stores nothing in your browser and doesn’t identify you. We use Vercel Speed Insights to measure how quickly pages load, which also doesn’t use cookies.

We use Sentry to detect, diagnose and fix technical errors.

4. Sensitive Information

Exitnine is a coaching and self-development platform, so users may choose to write about personal topics such as stress, anxiety, confidence, relationships, health, money, work, habits or personal struggles.

Some of this information may be sensitive.

You should not use Exitnine to store or share highly sensitive information that is unnecessary for your use of the service. You should not enter emergency medical information, urgent mental health crisis information, legal case details, passwords, government ID numbers, bank card numbers or other information you would not want processed by an online service.

Exitnine is not a crisis service. If you are in danger, at risk of harming yourself or others, or experiencing a medical or mental health emergency, contact emergency services or an appropriate professional support service immediately.

5. How We Use Your Personal Information

We use your personal information to:

• Create and manage your account
• Provide access to Exitnine features
• Personalise your coaching experience
• Generate AI responses, plans, reflections and suggestions
• Save your progress, journal entries, profile, chats, tracker data and Dataroom content
• Process subscriptions and payment status through Stripe
• Manage access to Standard and Pro features
• Enable community features, Circles, posts, comments and messages
• Provide customer support
• Send service updates, reminders and product notifications
• Send marketing emails where permitted
• Improve the platform, user experience and product performance
• Monitor usage, security, abuse, fraud and technical issues
• Debug errors and maintain platform reliability
• Comply with legal, tax, accounting and regulatory obligations

6. Our Lawful Bases for Using Your Data

We rely on different lawful bases depending on how we use your information.

Contract

We use your information where necessary to provide Exitnine to you, including account creation, subscriptions, AI coaching, saved progress, community access and platform features.

Legitimate Interests

We use some information where it is necessary for our legitimate interests, including:

• Improving Exitnine
• Keeping the platform secure
• Preventing abuse or misuse
• Debugging and fixing technical issues
• Understanding product usage
• Responding to support requests
• Protecting our business and users

We only rely on legitimate interests where we believe your rights and interests do not override our own.

Consent

We may rely on consent where required, including for certain marketing communications and where you choose to provide sensitive wellbeing or health-related information.

You can withdraw consent where consent is the lawful basis for processing.

Legal Obligation

We may process certain information where required to meet legal, tax, accounting or regulatory obligations.

7. AI Processing

Exitnine uses AI to provide coaching, reflections, plans, prompts, insights and recommendations.

At launch, we use Claude by Anthropic to power AI features.

When you use AI features, the information you provide may be sent to our AI provider so that a response can be generated. This may include your message, relevant onboarding answers, profile context, previous chat history, journal content or tracker data where needed to provide a useful response.

In Engine Diagnostics, your answers and numbers are sent to our AI provider to write your Coach's outlook and plan. If you attach a screenshot of your insights, the image is sent to our AI provider so the numbers on it can be read. We don't keep the screenshot after it's been read.

We use your information to personalise your Exitnine experience.

We do not use your personal data to train our own AI models at launch. If this changes, we will update this Privacy Policy and, where required, ask for your consent.

AI responses may be inaccurate, incomplete or unsuitable for your circumstances. You are responsible for your own decisions. Exitnine does not replace professional advice.

8. Human Review

Authorised members of the Exitnine team may access user data where necessary for:

• Customer support
• Safety review
• Abuse prevention
• Debugging
• Investigating technical issues
• Improving reliability
• Legal or security reasons

We do not casually read private user content. Access is limited to situations where there is a legitimate operational, safety, support or legal reason.

9. Who We Share Data With

We share personal information with trusted service providers who help us operate Exitnine. These include:

• Supabase - authentication, database and private file-storage services
• Stripe - payments, subscriptions, invoices and billing status
• Vercel - hosting, deployment and analytics
• Anthropic Claude - AI generation and coaching responses
• Agenta - privacy-filtered AI performance telemetry where enabled
• Google - OAuth login where used
• Google Calendar - calendar integration where enabled by the user
• Google Drive - file selection, linking, creation and export where enabled by the user
• Gmail - email communication
• Sentry - error monitoring and debugging

We may also share information where required to:

• Comply with the law
• Enforce our terms
• Protect Exitnine, our users or others
• Respond to lawful requests from regulators, courts or authorities
• Handle a company sale, merger, acquisition, restructuring or similar business transaction

We do not sell your personal information.

10. International Data Transfers

Exitnine is based in the United Kingdom, but some of our service providers may process data in other countries.

Where personal information is transferred internationally, we take steps designed to protect it in line with applicable data protection laws. This may include using appropriate contractual safeguards with our service providers.

Because Exitnine is available worldwide, users outside the UK should understand that their information may be processed in the UK and in other countries where our providers operate.

11. Cookies and Tracking

Exitnine mainly uses cookies and similar technologies that are strictly necessary for the website and platform to work, including signing in, security, session management and applying an offer at checkout.

If you arrive from an invite or offer link, we ask whether we can remember it for 30 days. We only save that cookie if you say yes.

We do not currently use advertising pixels such as Meta Pixel, TikTok Pixel or Google Ads tracking.

We do not currently use non-essential marketing cookies.

We count visits and steps on the public website without cookies or browser storage, and we use Vercel Speed Insights, which doesn’t use cookies, to measure page speed.

Our Cookie Policy lists every cookie and piece of browser storage we use. If we introduce advertising pixels or other non-essential tracking in future, we will update this Privacy Policy and ask for your consent first where required.

12. Marketing and Product Communications

We may send you emails about Exitnine, including:

• Product updates
• Feature announcements
• Subscription information
• Progress reminders
• Journal prompts
• Event updates
• Community notifications
• Coaching nudges
• Marketing messages

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us at admin@exitnine.ai.

You may still receive essential service emails, such as account, payment, security or legal notices.

13. Community Visibility

Exitnine includes community features.

Depending on your activity and settings, other users may be able to see:

• Your profile
• Your profile photo
• Your bio
• Your posts
• Your comments
• Your likes or reactions
• Your Circle memberships
• Your public Circle activity
• Your connection activity
• Messages you choose to send

Public Circle content may be visible to Exitnine members. Private Circle content is intended to be visible only to approved members of that Circle.

Do not post information in community areas that you do not want other users to see.

14. Direct Messages

Exitnine may allow users to send private messages to each other.

Private messages are intended to be visible to the sender and recipient, but they may be accessed by Exitnine where necessary for safety, support, moderation, abuse prevention, technical debugging, legal compliance or enforcement of our terms.

15. How Long We Keep Your Data

We keep your personal information only for as long as needed for the purposes described in this Privacy Policy.

As a general guide:

• Account data is kept while your account is active.
• If you cancel your subscription, we may keep account data for up to 60 days, unless a longer period is required by law.
• Chat history, journal entries, onboarding answers, profile data, tracker data and Dataroom content are kept until you delete them, delete your account, or ask us to delete them, subject to legal exceptions.
• Dataroom items moved to Trash remain stored until you restore or permanently delete them.
• Payment and accounting records may be kept for up to 6 years where required for tax, accounting or legal purposes.
• Support messages may be kept as long as needed to handle your request and maintain accurate business records.
• Technical logs and analytics data are kept only for as long as needed for security, debugging, performance and product improvement.
• Deleted data may remain in backups for a limited period before being permanently removed.

Where we no longer need personal information, we will delete it or anonymise it.

16. Your Rights

Depending on where you live, you may have rights over your personal information, including the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Delete your personal information
• Restrict how we use your information
• Object to certain uses of your information
• Withdraw consent where we rely on consent
• Request a copy of your information in a portable format
• Complain to a data protection authority

You can exercise your rights by contacting admin@exitnine.ai.

We may need to verify your identity before responding to a request.

You can also delete your account inside the Exitnine app.

17. Exporting and Deleting Your Data

Exitnine allows users to export their data.

You may also delete individual content, including:

• Journal entries
• Chat history
• Community posts
• Profile information
• Tracker entries
• Dataroom documents, spreadsheets and uploaded files

Some information may be retained where required for legal, tax, accounting, security or dispute-resolution purposes.

18. Security

We use technical and organisational measures designed to protect your personal information. These may include:

• Secure authentication
• Access controls
• Encryption where appropriate
• Logging and monitoring
• Error tracking
• Restricted team access
• Third-party service providers with security controls

No online service can guarantee complete security. You are responsible for keeping your login details safe and telling us if you believe your account has been compromised.

19. No Sale of Personal Data

We do not sell your personal information.

We also do not allow advertisers to use your personal information through advertising pixels at launch.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we may notify you by email, in-app notice or another appropriate method.

The latest version will always be available on Exitnine.ai.

21. Complaints

If you have a concern about how we handle your personal information, contact us first at admin@exitnine.ai.

If you are in the UK and are not satisfied with our response, you can complain to the Information Commissioner's Office.

You can contact the ICO through its website or by calling its helpline on 0303 123 1113.