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Last updated: 29 April 2026

Privacy Policy

How Exitnine Limited collects, uses, stores and protects your personal information when you use Exitnine.ai.

This Privacy Policy explains how Exitnine Limited collects, uses, stores and protects your personal information when you use Exitnine.ai, our website, app, platform, AI coaching tools, community features, events area, journal, calendar tools and related services.

Exitnine is an AI-powered coaching and self-development platform. It is designed to help users reflect, plan, track progress and build a more intentional life. It is not a medical, therapy, legal, financial or emergency support service.

By using Exitnine, you agree to the handling of your personal information as described in this Privacy Policy.

1. Who We Are

Exitnine is operated by:

Exitnine Limited
Company number: 17090094
Registered address: 71-75 Shelton Street, London, Camden, WC2H 9JQ, United Kingdom

For privacy questions or data rights requests, contact us at admin@exitnine.ai.

Exitnine Limited is the data controller for the personal information we collect and use through Exitnine.ai.

We have not appointed a Data Protection Officer because we are not currently required to do so.

2. Age Restriction

Exitnine is only available to users aged 18 or over.

You must not create an account or use Exitnine if you are under 18. If we become aware that we have collected personal information from someone under 18, we may delete the account and associated data.

3. What Personal Information We Collect

We collect personal information that you provide directly, information created through your use of Exitnine, and limited technical information collected automatically.

Account and Identity Information

This may include:

  • Name
  • Email address
  • Password/authentication details
  • Profile photo
  • Bio
  • Location or other profile fields you choose to add
  • Account settings and preferences

Subscription and Payment Information

Payments are handled by Stripe. We do not store your full card number.

We may receive and store payment-related information such as:

  • Stripe customer ID
  • Subscription plan
  • Payment status
  • Billing period
  • Invoice history
  • Discount code or coupon usage
  • Whether you are on a monthly or annual plan

Onboarding and Intake Information

When you join Exitnine, we may ask you questions about your goals, current situation, lifestyle, skills, habits, challenges, finances, ambitions and areas you want to improve.

We use this to personalise your coaching experience and generate more relevant guidance.

AI Coach and Chat Data

When you use the AI coach, we collect:

  • Messages you send
  • AI responses generated for you
  • Chat history
  • Context from your profile, onboarding answers and previous interactions where relevant

This allows Exitnine to provide ongoing, personalised coaching rather than generic answers.

Journal Data

If you use the journal feature, we may collect:

  • Journal entries
  • Optional entry titles
  • Mood, energy, stress or emotional check-ins
  • AI reflections or summaries generated from your entries
  • Tags, prompts or patterns associated with your journal activity

Financial Information

If you use finance features, we may collect information you choose to enter, such as:

  • Income
  • Expenses
  • Budget categories
  • Financial goals
  • Spending notes
  • AI-generated finance reflections or suggestions

Exitnine does not provide regulated financial advice.

Health and Wellbeing Information

If you use health or wellbeing features, we may collect information you choose to enter, such as:

  • Energy levels
  • Stress levels
  • Mood
  • Habits
  • Routines
  • Sleep, exercise or wellness notes
  • Self-reported wellbeing patterns

Exitnine does not provide medical advice, diagnosis, treatment or therapy.

Community and Profile Information

If you use community features, we may collect:

  • Posts
  • Comments
  • Likes or reactions
  • Connection requests
  • Direct messages
  • Circle memberships
  • Public or private Circle activity
  • Profile information visible to other users

Your profile may be visible to other Exitnine members. The information shown will depend on the profile fields you complete and your settings.

If a Circle is public, content may be accessible to Exitnine members. If a Circle is private, access will be limited to approved members of that Circle.

Calendar and Events Information

If you use calendar or event tools, including Google Calendar integration, we may collect:

  • Calendar events you create in Exitnine
  • Event titles, times, dates and descriptions
  • Integration data needed to connect your calendar
  • Event participation or access information

Support and Communication Data

If you contact us, we may collect:

  • Your name and email address
  • The content of your message
  • Support history
  • Any files or screenshots you choose to send us

Technical and Usage Data

We may collect limited technical information, including:

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Pages visited
  • Feature usage
  • Log data
  • Error reports
  • Security and fraud-prevention data

We use Vercel Analytics to understand basic website and product usage. Vercel Analytics is designed to provide website analytics without using third-party cookies.

We use Sentry to detect, diagnose and fix technical errors.

4. Sensitive Information

Exitnine is a coaching and self-development platform, so users may choose to write about personal topics such as stress, anxiety, confidence, relationships, health, money, work, habits or personal struggles.

Some of this information may be sensitive.

You should not use Exitnine to store or share highly sensitive information that is unnecessary for your use of the service. You should not enter emergency medical information, urgent mental health crisis information, legal case details, passwords, government ID numbers, bank card numbers or other information you would not want processed by an online service.

Exitnine is not a crisis service. If you are in danger, at risk of harming yourself or others, or experiencing a medical or mental health emergency, contact emergency services or an appropriate professional support service immediately.

5. How We Use Your Personal Information

We use your personal information to:

  • Create and manage your account
  • Provide access to Exitnine features
  • Personalise your coaching experience
  • Generate AI responses, plans, reflections and suggestions
  • Save your progress, journal entries, profile, chats and tracker data
  • Process subscriptions and payment status through Stripe
  • Manage access to Standard and Pro features
  • Enable community features, Circles, posts, comments and messages
  • Provide customer support
  • Send service updates, reminders and product notifications
  • Send marketing emails where permitted
  • Improve the platform, user experience and product performance
  • Monitor usage, security, abuse, fraud and technical issues
  • Debug errors and maintain platform reliability
  • Comply with legal, tax, accounting and regulatory obligations

6. Our Lawful Bases for Using Your Data

We rely on different lawful bases depending on how we use your information.

Contract

We use your information where necessary to provide Exitnine to you, including account creation, subscriptions, AI coaching, saved progress, community access and platform features.

Legitimate Interests

We use some information where it is necessary for our legitimate interests, including:

  • Improving Exitnine
  • Keeping the platform secure
  • Preventing abuse or misuse
  • Debugging and fixing technical issues
  • Understanding product usage
  • Responding to support requests
  • Protecting our business and users

We only rely on legitimate interests where we believe your rights and interests do not override our own.

Consent

We may rely on consent where required, including for certain marketing communications and where you choose to provide sensitive wellbeing or health-related information.

You can withdraw consent where consent is the lawful basis for processing.

Legal Obligation

We may process certain information where required to meet legal, tax, accounting or regulatory obligations.

7. AI Processing

Exitnine uses AI to provide coaching, reflections, plans, prompts, insights and recommendations.

At launch, we use Claude by Anthropic to power AI features.

When you use AI features, the information you provide may be sent to our AI provider so that a response can be generated. This may include your message, relevant onboarding answers, profile context, previous chat history, journal content or tracker data where needed to provide a useful response.

We use your information to personalise your Exitnine experience.

We do not use your personal data to train our own AI models at launch. If this changes, we will update this Privacy Policy and, where required, ask for your consent.

AI responses may be inaccurate, incomplete or unsuitable for your circumstances. You are responsible for your own decisions. Exitnine does not replace professional advice.

8. Human Review

Authorised members of the Exitnine team may access user data where necessary for:

  • Customer support
  • Safety review
  • Abuse prevention
  • Debugging
  • Investigating technical issues
  • Improving reliability
  • Legal or security reasons

We do not casually read private user content. Access is limited to situations where there is a legitimate operational, safety, support or legal reason.

9. Who We Share Data With

We share personal information with trusted service providers who help us operate Exitnine. These include:

  • Supabase - authentication and database services
  • Stripe - payments, subscriptions, invoices and billing status
  • Vercel - hosting, deployment and analytics
  • Anthropic Claude - AI generation and coaching responses
  • Google - OAuth login where used
  • Google Calendar - calendar integration where enabled by the user
  • Gmail - email communication
  • Sentry - error monitoring and debugging

We may also share information where required to:

  • Comply with the law
  • Enforce our terms
  • Protect Exitnine, our users or others
  • Respond to lawful requests from regulators, courts or authorities
  • Handle a company sale, merger, acquisition, restructuring or similar business transaction

We do not sell your personal information.

10. International Data Transfers

Exitnine is based in the United Kingdom, but some of our service providers may process data in other countries.

Where personal information is transferred internationally, we take steps designed to protect it in line with applicable data protection laws. This may include using appropriate contractual safeguards with our service providers.

Because Exitnine is available worldwide, users outside the UK should understand that their information may be processed in the UK and in other countries where our providers operate.

11. Cookies and Tracking

At launch, Exitnine uses only essential cookies or similar technologies needed for the website and platform to work properly, including authentication, security and session management.

We do not currently use advertising pixels such as Meta Pixel, TikTok Pixel or Google Ads tracking.

We do not currently use non-essential marketing cookies.

We use Vercel Analytics to understand basic site usage and performance. Vercel Analytics does not use third-party cookies.

If we introduce non-essential cookies, advertising pixels or broader tracking technologies in future, we will update this Privacy Policy and, where required, provide a cookie banner or consent mechanism.

12. Marketing and Product Communications

We may send you emails about Exitnine, including:

  • Product updates
  • Feature announcements
  • Subscription information
  • Progress reminders
  • Journal prompts
  • Event updates
  • Community notifications
  • Coaching nudges
  • Marketing messages

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us at admin@exitnine.ai.

You may still receive essential service emails, such as account, payment, security or legal notices.

13. Community Visibility

Exitnine includes community features.

Depending on your activity and settings, other users may be able to see:

  • Your profile
  • Your profile photo
  • Your bio
  • Your posts
  • Your comments
  • Your likes or reactions
  • Your Circle memberships
  • Your public Circle activity
  • Your connection activity
  • Messages you choose to send

Public Circle content may be visible to Exitnine members. Private Circle content is intended to be visible only to approved members of that Circle.

Do not post information in community areas that you do not want other users to see.

14. Direct Messages

Exitnine may allow users to send private messages to each other.

Private messages are intended to be visible to the sender and recipient, but they may be accessed by Exitnine where necessary for safety, support, moderation, abuse prevention, technical debugging, legal compliance or enforcement of our terms.

15. How Long We Keep Your Data

We keep your personal information only for as long as needed for the purposes described in this Privacy Policy.

As a general guide:

  • Account data is kept while your account is active.
  • If you cancel your subscription, we may keep account data for up to 60 days, unless a longer period is required by law.
  • Chat history, journal entries, onboarding answers, profile data and tracker data are kept until you delete them, delete your account, or ask us to delete them, subject to legal exceptions.
  • Payment and accounting records may be kept for up to 6 years where required for tax, accounting or legal purposes.
  • Support messages may be kept as long as needed to handle your request and maintain accurate business records.
  • Technical logs and analytics data are kept only for as long as needed for security, debugging, performance and product improvement.
  • Deleted data may remain in backups for a limited period before being permanently removed.

Where we no longer need personal information, we will delete it or anonymise it.

16. Your Rights

Depending on where you live, you may have rights over your personal information, including the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Delete your personal information
  • Restrict how we use your information
  • Object to certain uses of your information
  • Withdraw consent where we rely on consent
  • Request a copy of your information in a portable format
  • Complain to a data protection authority

You can exercise your rights by contacting admin@exitnine.ai.

We may need to verify your identity before responding to a request.

You can also delete your account inside the Exitnine app.

17. Exporting and Deleting Your Data

Exitnine allows users to export their data.

You may also delete individual content, including:

  • Journal entries
  • Chat history
  • Community posts
  • Profile information
  • Tracker entries

Some information may be retained where required for legal, tax, accounting, security or dispute-resolution purposes.

18. Security

We use technical and organisational measures designed to protect your personal information. These may include:

  • Secure authentication
  • Access controls
  • Encryption where appropriate
  • Logging and monitoring
  • Error tracking
  • Restricted team access
  • Third-party service providers with security controls

No online service can guarantee complete security. You are responsible for keeping your login details safe and telling us if you believe your account has been compromised.

19. No Sale of Personal Data

We do not sell your personal information.

We also do not allow advertisers to use your personal information through advertising pixels at launch.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we may notify you by email, in-app notice or another appropriate method.

The latest version will always be available on Exitnine.ai.

21. Complaints

If you have a concern about how we handle your personal information, contact us first at admin@exitnine.ai.

If you are in the UK and are not satisfied with our response, you can complain to the Information Commissioner's Office.

You can contact the ICO through its website or by calling its helpline on 0303 123 1113.