Co-founder, Exitnine
Aaron Knightley
Aaron co-founded Exitnine and co-hosts the Exitnine Show with Ben. He spends much of his time with members: running live sessions, answering questions and helping people work out their next step when they're stuck.
His guides focus on the parts of building a business that decide whether it works: finding customers, talking to them, pricing, pitching and keeping going when motivation drops.
10 guides by Aaron
Aaron writes about
- Getting your first customers
- Sales and pitching
- Pricing
- Staying consistent
- Personal brand
- How to run a side business with a full-time job6 minute readA realistic weekly routine for a side business around a full-time job: finding 5–8 hours, one priority a week, batching tasks and avoiding burnout.
- How to validate a business idea before you spend money5 minute readLow-cost ways to test a business idea in the UK: pre-sales, a landing page, a small pilot and doing it by hand, plus how to decide what to do next.
- Side hustles that can realistically make £500 a month3 minute readHonest, practical side hustle ideas for people with a full time job in the UK, how long they take to reach £500 a month, and how to pick the right one for you.
- Business ideas you can start with little money in the UK7 minute readLow-cost UK business ideas, from services and tutoring to reselling and digital products, with honest notes on costs, time to first income and rules.
- How to price your services as a freelancer or small business6 minute readWork out the minimum rate you can charge, choose between day rates, hourly and project pricing, check the market and raise your prices with confidence.
- How to get your first customers for a new small business6 minute readPractical ways to win your first paying customers in the UK, from people you already know and direct messages to referrals, reviews and following up.
- How to do market research on a budget (UK guide)6 minute readFree and cheap ways to research your market in the UK: customer conversations, reviews, Google Trends, competitor checks, ONS data and simple surveys.
- How to pitch your business and handle sales conversations6 minute readA simple pitch structure, a 30 second example, questions to ask buyers, and what to say when people raise price, timing or need to think about it.
- How to stay consistent when building a business6 minute readHow to keep working on your business when motivation fades: one weekly priority, short fixed sessions, accountability and restarting after a gap.
- How to build a personal brand when you're starting out6 minute readHow to build a personal brand for your small business: who you help, which platform to use, what to post and how to turn followers into customers.